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Related Design

Patent Medicine

The American 19th century gave rise to the Travelling Medicine Show and P.T. Barnum's museums and menagerie exhibits.  This was the beginning of postmodernism.  Americans mistrusted, loved, and bought product from entertainers who entertained the forthright gall to tell outright lies to a paying public. Mass circulation of newspapers, Soundbyte philosophy, every second yahoo with armchair opinions on every subject, pretending to understand things, bewilderment began its explosion. Here are a few images, marketing ploys from the Medicine Show era.

 

Futurism: Costume Design

The Futurists were aware that clothing could be physically expressive and that the human form could be visually and actively altered by an optically dynamic approach to material design and colour, combined with irregular and geometrical form in the styling of everyday clothing. Clothing, acting as an interface between the body and the outside world, could transform the otherwise still human form into a dynamic and active object. (image source: futurism.co.uk)

 

Balla - study for a man's suit, 1913

Page from Manifesto of Men's Clothing, 1913

Man's Suit, 1914

Balla - study for a man's suit, 1914

Balla - Man's suit, 1918

Depero - waiscoat, 1924

Depero - waiscoat, 1924

Balla - Woman's dress, 1929

Balla - waistcoat

Balla - sketch for jacket, 1930

Balla - sketch for jacket, 1930

Balla - sketch for jacket, 1930

Balla - sketch for jacket, 1930

Balla - design for waistcoat, 1930

Balla - design for waistcoat, 1930

Balla - design for tennis tunic, 1930

Balla - design for bathing costume, 1930