The American 19th century gave rise to the Travelling Medicine Show and P.T. Barnum's museums and menagerie exhibits. This was the beginning of postmodernism. Americans mistrusted, loved, and bought product from entertainers who entertained the forthright gall to tell outright lies to a paying public. Mass circulation of newspapers, Soundbyte philosophy, every second yahoo with armchair opinions on every subject, pretending to understand things, bewilderment began its explosion. Here are a few images, marketing ploys from the Medicine Show era.
Futurism: Costume Design
The Futurists were aware that clothing could be physically expressive and that the human form could be visually and actively altered by an optically dynamic approach to material design and colour, combined with irregular and geometrical form in the styling of everyday clothing. Clothing, acting as an interface between the body and the outside world, could transform the otherwise still human form into a dynamic and active object. (image source: futurism.co.uk)